A little surprise for the participants at the Fitce Mobile Congress "5G Advances for Belgium". Professor Sofie Pollin, President of Fitce.be, presented a new logo for Fitce Belgium. A new corporate identity that reflects the level of professionalism at Fitce. 

In a short video Sofie explains:

"We did a whole rebranding exercise. Fitce Belgium is a very professional organisation. Our Board Members are very professional. But also our supporting company members are really the elite of the Belgian connectivity industry. Our logo, our communication style needs to reflect that professionalism.

Fitce brings together academia, government and industry. If you zoom into our logo, you see that the logo represents the F of Fitce. Some of you might also think it's the F of fibre or the F of future.

The logo also shows a lot of lines ending in a dot. Electrical engineers know that this is the connectivity sign to connect wires. But in Fitce, of course, we want to connect people together. And we want to connect people together in a way that is driving together the future of fibre, of Fitce, of mobile connectivity in Belgium."

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